As multimedia comes to dominate the World Wide Web, a simple text blurb may not be enough to grab a prospective reader’s attention. And while actually placing an ad in a movie theater is very expensive, even a low-budget “movie trailer” on your website can increase your sales dramatically.
My first encounter with movie trailers for print books–rather than films made from books–was the VidLit for John Warner’s Fondling Your Muse. VidLit produces short (generally under 3 minutes) Flash animations which it showcases on its own website and allows you to e-mail to others. A VidLit may be an excerpt from a book, or a synopsis. In general, they are clever, funny, and put me in mind of more sophisticated animated greeting cards. The VidLit team does a nice job of making nonfiction books seem entertaining as well as edifying. A typical VidLit takes about 200 hours to produce and costs around $10,000, but the one-minute special costs only $3500.