You’ve been making the same old presentations, year after year.
Same slide deck with the same cute cat clip-art.
Same old brochures… same old proposals…
You know it. I know it.
What you might not know, however, is that while your presentation may not have changed, your results sure have.
Same presentation – diminishing returns.
No, putting a new cover on your brochure every year doesn’t cut it.
Nor does a new cat pic on slide three.
That is not a refresh!
The same material delivered in the same style will garner average results… and average results diminish your actual returns year over year due to rising costs and increasing competition.
Face it. You’re in a rut. A very costly rut.
Here’s how to snap out of that presentation rut without getting overwhelmed or breaking the bank.
Why your presentation Is failing you
The first reason why your same old presentation is failing you is all on you.
You’re bored. Most importantly, your audience can tell you’re bored.
When you give the same memorized presentation with the same supporting materials time after time, it becomes rote. You’re no longer thinking about what you’re saying, or paying attention to how your delivery is affecting your audience.
You’re not engaged in your presentation – so why should your audience be engaged in it?
Think about that lullaby your mum sang to you when you were a kid. Now you sing it to your kids as you put them to bed at night. It’s a nice lullaby. But it’s also a routine. When was the last time you actually paid attention to the words you were singing?
Repeating the same memorized presentation is like singing your audience to sleep.